hat are Pook-a-Looz?

GLENDALE, Calif. – April 2, 2010 – True to its tagline, "Too cute for their own good," Pook-A-Looz – the new line of plush, apparel and accessories from Disney Consumer Products (DCP) – is remarkably unique and unquestionably cute. Inspired by the urban vinyl toy culture, Pook-A-Looz were designed to capture the personalities of iconic Disney characters in an edgy, offbeat way. Sassy and fun, the new line of plush features more than 30 wide-ranging characters from Buzz Lightyear and Cheshire Cat to Muppets and Jack Skellington. Pook-A-Looz are available now at Toys "R" Us, Disney Store, DisneyStore.com, Disneyland Resort and Walt Disney World stores.

The unique interpretations of these classic characters is the brainchild of DCP's in-house creative design team and was inspired by the urban vinyl toy culture, which began in Asia a decade ago and features uniquely original and highly collectible designs.

"We focused on capturing one key element, gesture or trait of each character during the design process. We wanted the look to be very unique, quirky and cool," said Jose Zamora, lead designer. "When you think of the Queen of Hearts, you think of her mouth, so we brought that out in the design. With the Cheshire Cat, you think of the teeth. So we focused on that famous grin."

Ranging from $7.99 to $12.99 for plush and accessories, Pook-A-Looz have a strong collectible appeal. DCP gave Disney fans an exclusive sneak peek of the Pook-A-Looz collection at D23 Expo in September 2009 generating fan frenzy. Fans will be welcomed into the world of Pook-A-Looz through a series of "Pook-a-Sode" videos on the Disney Living YouTube channel, beginning the week of April 2nd with Pook-A-Looz Mickey is the 'Gentleman Caller' and over the next several months. The Disney Living Facebook fan page and @disneyliving Twitter feed will also offer additional content and forums for fans to win prizes, share content and connect.

Pook-a-Looz are manufactured and distributed by select licensees.

About Disney Consumer Products
Disney Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.DisneyConsumerProducts.com or watch us at www.YouTube.com/DisneyLiving.